Thursday, 12 June 2008

An iBlog

I think I might change this blog from a standard blog, to a new fangled iBlog! What's the difference you ask, well there actually isn't one. It just seems to be the fashionable and trendy thing to chuck an 'i' in front of everything these days.

What does this 'i' actually mean anyway? What's so great about an 'i' that makes it so special? Google has iGoogle, the BBC has the iPlayer, BT have announced a new product called the iPlate which is supposed to increase your broadband speeds. There are countless other examples and it's getting to be beyond a joke!

Apple created the 'i' brand and I believe the first product to sport the name was the imac. It was a great product that pretty much sparked the turn around in the companies fortunes. Then of course came the hugely popular ipod. I can understand that a company like Apple would want to use the 'i' branding to its full potential. I don't have any issue with that at all, it's all the other companies who are jumping on the band wagon and trying to exploit the popularity that bugs me.

Why couldn't the marketing gurus over at BT and Google have come up with an original title for their products? What exactly are they being paid for if they just look for a successful brand and imitate them? Perhaps that's exactly what they are being paid for! Either way, how do I get a job doing this, I have some great marketing ideas ready to go. How about the iBurger, the iPen or the iSoap! All these ideas are bound to sell in their millions, I am a marketing god!

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